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Land Rover As We Know It Is Going Away - Sort Of

The Truth About Cars

Jaguar Land Rover recently announced that it would rebrand itself as JLR and that Land Rover as we know it is going away.& & The brand’s iconic luxury off-roaders aren’t going away, just the Land Rover name. We don’t know how many dealers will ultimately give up Jag in the U.S.,

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Most powerful Land Rover Defender Octa to debut this year

Baua Electric

By: Sameer Fayaz Contractor | Updated on: 27 Mar 2024, 09:02 AM The Defender Octa will be the most powerful version of the off-roader and also the first offering to wear the new JLR badge. The new Defender Octa is the first step in the same direction. More details on the Defender Octa should be available in the following weeks.

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News: 2022 Range Rover Lineup Previewed

Clean Fleet Report

If you are seeking a bona fide representation of automotive luxury, look no further than the all-new 2022 Range Rover. The wow factor doesn’t end with sumptuous leather and wood, as in 2023 there will be a plug-in hybrid version, to be followed by an all-electric Range Rover in 2024. But the news doesn’t end there.

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Is Jaguar Inches Away from Death's Door?

The Truth About Cars

Recent posts on social media claim to feature a letter from a Jaguar dealer that tells an owner of the brand’s demise. The Facebook post that started the discussion landed on The Car Guys group. Their plan is for low volume production in the future that doesn’t fully support the existing dealer network.”

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Jaguar kills off its entire range for new era of extremely expensive EVs

Baua Electric

Not to mention a limited range of around 286 miles for a vehicle with a hefty price tag starting at $73,775 in the US. Meanwhile, the company plans to stockpile vehicles to have supply ready for dealers, but Eberhardt didn’t offer details on how that will play out. Rather, US buyers can access the next-gen vehicles via dealers.

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Opinion: Subbrands Are A Marketing Failure

The Truth About Cars

The most recent one to make this sort of shift -- Land Rover. Put aside, for a second, that Land Rover is retiring , at least for now, a recognizable brand name that presumably has a lot of brand equity. Heck, Land Rover was already confusing with the "Land Rover Range Rover" nomenclature.

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EV extravaganza at Noosa Expo

EV Central

Noosa Junction’s main street was closed off to welcome the latest models from local Hyundai, Mazda, BMW, Mini and Polestar dealers, plus electric motorcycles, scooters, bikes, trucks, vans and coaches. Here’s our gallery of all the EV goodness from the Sunshine State.