Survey Finds Potential EV Customers Would Trade Range for Price
Green Car Congress
MAY 10, 2010
Electric car maker THINK released results of a customer survey that found that 50% of potential EV buyers responding would be willing to accept 70-80 miles range if it reduced the cost of the vehicle by $5,000. The online survey was conducted by a team of MBA students from University of Michigan Ross School of Business.
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