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Ford unveils F-150 Lightning electric pickup; starting at $39,974; arriving in 2022

Green Car Congress

Ford unveiled the F-150 Lightning battery-electric pickup. F-150 Lightning offers a standard-range battery targeting 230 miles of EPA-estimated range and an extended-range battery targeting 300 miles of EPA-estimated range. 2022 Ford F-150 Lightning Platinum, Lariat, XLT. America’s No.

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Ford drastically cuts workforce at F-150 Lightning EV plant amid ‘much slower’ demand

Baua Electric

Ford is drastically cutting its workforce at the facility where the F-150 Lightning is built, with demand “much slower” than expected. Ford cutting F-150 Lightning workforce Ford initially announced the reduction in January, citing “slower than expected” demand. Smaller, more affordable ones will win in the long run.

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Ford F-150 Lightning receives value trim, now prices $51,990

Baua Electric

Ford on Monday introduced clever value cuts throughout its F-150 Lightning lineup. That’s unwell $9,979 from sooner than however nonetheless up $10,321 from when the F-150 Lightning entered manufacturing in April 2022. It approach retail shoppers should improve to the F-150 Lightning XLT.

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Ford promises more affordable EVs as it loses money on them

Baua Electric

Sales were down 20% from a year earlier, but revenue was down 84%, something Ford attributed to industry-wide EV price cuts. Farley has also said cost parity with internal-combustion vehicles might not happen until 2030 , although plans for an LFP battery plant in Michigan that Ford sees as key for EV affordability might accelerate that.

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Ford Mustang Mach-E price cuts are proving affordable EVs are in demand

Baua Electric

A recent Cloud Theory report reveals that the price cuts are working as buyers look for more affordable EVs. 2023 Ford Mustang Mach-E (Source: Ford) The bad news Although the lower prices are working to move inventory, can Ford afford to keep prices lower? EV volume was up 20% last year, but it was mainly driven by the F-150 Lightning.

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Ford hints at an Escape-sized electric SUV with the interior space of an Explorer

Baua Electric

Ford’s CEO John Lawler said at the BofA Auto Summit Tuesday an Escape-sized electric SUV can offer the same interior space as its best-selling Explorer on its new EV platform. Although Ford confirmed it will launch a three-row electric SUV in the US, these plans have been pushed back as the automaker shifts to smaller, more affordable EVs.

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Ford’s EV unit weighs on Q1 2024 earnings as Pro remains the dark horse

Baua Electric

Amid a shifting strategy, Ford (F) reported first-quarter earnings Wednesday, beating analyst expectations. The F-150 Lightning remained the top-selling electric pickup in the US, with 7,743 models sold, up 80% over last year. It is also delaying the launch of its three-row electric SUV to focus on smaller, more affordable EVs.

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