Remove Dealers Remove F-150 Remove Industry Remove SUV
article thumbnail

Ford drastically cuts workforce at F-150 Lightning EV plant amid ‘much slower’ demand

Baua Electric

Ford is drastically cutting its workforce at the facility where the F-150 Lightning is built, with demand “much slower” than expected. Ford cutting F-150 Lightning workforce Ford initially announced the reduction in January, citing “slower than expected” demand. He added “demand is much slower than the industry expected.”

F-150 52
article thumbnail

Ford reports an incredible 139 percent increase in EV sales for April 2022

Teslarati

While these are currently Ford’s only EVs available for purchase, deliveries of the F-150 Lightning are set to begin in the coming weeks. Ford to begin shipping F-150 Lightning units to dealers in coming days following ‘Ok-To’Buy’ status.

F-150 144
article thumbnail

Ford ups its electrified vehicle ante to $11B; 86% trucks and SUVs in the product mix by 2020

Green Car Congress

years as it replaces three-quarters of its lineup and adds four new trucks and SUVs. By 2020, trucks and SUVs—including electrified vehicles—are to represent 86% of Ford’s product mix. Ford also plans strengthening its position in trucks, SUVs (including off-road and performance versions), and commercial vehicles.

F-150 150
article thumbnail

Ford boasts over 167 percent growth in EV sales, announces Wal-Mart’s 1,100 E-Transit order

Teslarati

The growth is outpacing the industry average by almost four times, Ford said in its press release. The remaining sales can be attributed to the F-150 Lightning, whose Order Bank opened in January, finally allowing pre-orderers to finalize their trims and other options, and the E-Transit van. percent, with share up 5.0

Ford 140
article thumbnail

Ford Mustang Mach-E April sales experience effects of ongoing chip shortage

Teslarati

The ongoing chip shortage has adversely affected the auto industry, and Ford has acknowledged this. This is quite unfortunate, as the Mach-E is proving its popularity in Ford’s dealer lots. In April alone, Ford sold 3,365 F-150 PowerBoost Hybrid pickups and 3,695 electrified Ford Escape SUVs.

Ford 145
article thumbnail

Ford Mustang Mach-E GT pleasantly surprises legacy OEM with strong demand

Teslarati

It was like, the marketing team could, but the industrial system that creates the physical product, and the software team—they didn’t like, get the memo of this demand.” In fact, Ford noted that the Mustang Mach-E was turning on dealer lots in just 4 days, back in April. “We couldn’t react.

Ford 145
article thumbnail

Ford Mustang Mach-E price cuts are proving affordable EVs are in demand

Baua Electric

Ford is moving inventory after slashing prices by up to $8,100 on its best-selling electric SUV, the Mustang Mach-E , last month. In February, sales of the electric SUV surged 64% year over year. EV volume was up 20% last year, but it was mainly driven by the F-150 Lightning.