Maritz study finds growing but still low US consumer awareness about alternative fuel technologies; knowledge gap and confusion a sales challenge for OEMs
Green Car Congress
JANUARY 7, 2011
According to the Maritz Automotive Research Group, which conducted the research based on a telephone survey of 1,207 licensed American drivers 18 years of age or older, top of mind consumer awareness about the electric-only vehicle category outpaces gasoline-electric hybrids. Gasoline-electric hybrid vehicles rose from 15 to 22%.
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