GM, Stellantis Sit Out Super Bowl
The Truth About Cars
JANUARY 8, 2024
Buying ad time during the game costs a pretty penny -- almost $7 million for a 30-second spot last year. The strike is why Stellantis pulled out of the 2023 Los Angeles Auto Show and the 2024 Consumer Electronics Show (happening right now in Las Vegas). GM had already made its announcement in November.
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