Remove Affordable Remove F-150 Remove Industry Remove SUV
article thumbnail

Build & Price Appears for 2024 Ford F-150

The Truth About Cars

The build-and-price tool for the 2024 Ford F-150 is now live, meaning we can poke around in what Ford asserts is a streamlined ordering process in which the number of buildable combinations has been cut by 90 percent compared to last year. PowerBoost hybrid engine simply for the stunningly affordable ($750) 7.2kW generator in its bed.

F-150 95
article thumbnail

Ford drastically cuts workforce at F-150 Lightning EV plant amid ‘much slower’ demand

Baua Electric

Ford is drastically cutting its workforce at the facility where the F-150 Lightning is built, with demand “much slower” than expected. Ford cutting F-150 Lightning workforce Ford initially announced the reduction in January, citing “slower than expected” demand. Smaller, more affordable ones will win in the long run.

F-150 52
article thumbnail

Ford promises more affordable EVs as it loses money on them

Baua Electric

Sales were down 20% from a year earlier, but revenue was down 84%, something Ford attributed to industry-wide EV price cuts. Farley has also said cost parity with internal-combustion vehicles might not happen until 2030 , although plans for an LFP battery plant in Michigan that Ford sees as key for EV affordability might accelerate that.

article thumbnail

Ford hints at an Escape-sized electric SUV with the interior space of an Explorer

Baua Electric

Ford’s CEO John Lawler said at the BofA Auto Summit Tuesday an Escape-sized electric SUV can offer the same interior space as its best-selling Explorer on its new EV platform. Although Ford confirmed it will launch a three-row electric SUV in the US, these plans have been pushed back as the automaker shifts to smaller, more affordable EVs.

Escape 52
article thumbnail

Ford F-150 Lightning, Rivian R1T, Hyundai Ioniq 5 land on AutoTrader’s ‘Best New Cars for 2022’

Teslarati

” The Ford F-150 Lightning and Rivian R1T, two of the EV sector’s freshest pickups, along with the Hyundai Ioniq 5 SUV, landed on the list, which featured the twelve best vehicles based on a team of experts “who collectively tested and ranked new models using a range of criteria.” ” Rivian R1T.

F-150 76
article thumbnail

Ford Mustang Mach-E price cuts are proving affordable EVs are in demand

Baua Electric

Ford is moving inventory after slashing prices by up to $8,100 on its best-selling electric SUV, the Mustang Mach-E , last month. A recent Cloud Theory report reveals that the price cuts are working as buyers look for more affordable EVs. In February, sales of the electric SUV surged 64% year over year. billion last year.

article thumbnail

Ford’s EV unit weighs on Q1 2024 earnings as Pro remains the dark horse

Baua Electric

Amid a shifting strategy, Ford (F) reported first-quarter earnings Wednesday, beating analyst expectations. The F-150 Lightning remained the top-selling electric pickup in the US, with 7,743 models sold, up 80% over last year. It is also delaying the launch of its three-row electric SUV to focus on smaller, more affordable EVs.

F-150 52