How the financing arm helped Mercedes Benz crack the Indian luxury market | Autocar Professional
Baua Electric
JUNE 9, 2024
While it gives prestige and exclusivity to the brand, it can also keep potential buyers away as they may feel that they cannot really afford such a high-end product. This is the problem that Mercedes-Benz faced in India — a notoriously value conscious market. So, it is still affordable, including maintenance.
Let's personalize your content