Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
In a panel session entitled “Does Green Matter in a Try-to-Survive Market?” How big is the green market? ” [Note: In the first quarter of this year takes rates have been averaging around 8-12% for the Camry, Civic and Escape hybrid versions.]. ” Where hybrids get it wrong. by Bill Cooke.
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