Here’s how China’s BYD is working on its image problem
Baua Electric
FEBRUARY 1, 2024
BYD is selling millions of EVs, famously outselling Tesla last year, and riding an enormous wave of success. But as the EV giant makes inroads outside of China, it is looking to change that, the old-school way, dealer by dealer. But that is changing, he says, as the brand is investing heavily in marketing.
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