Green Car Congress

AUGUST 3, 2010

Bright Automotive, the developer of the purpose-built, plug-in hybrid IDEA ( earlier post ), and General Motors Co. Funding through GM Ventures will allow Bright to begin ramping up the development of the production program for the IDEA in the third quarter of 2010. Reuben Munger, Bright Automotive Chairman and CEO.

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Bright Automotive GM PHEV General Motors 207

Green Car Congress

OCTOBER 26, 2009

Bright Automotive, Inc., the developer of the purpose-built, plug-in hybrid IDEA ( earlier post ) launched of Bright eSolutions to support automotive customers worldwide to accelerate vehicle electrification, lightweighting, and overall platform efficiency. As part of the $1.4 IDEA performance upgrade.

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Bright Automotive Hybrid IDEA Vehicles 186

Green Car Congress

AUGUST 11, 2009

Start-up Bright Automotive, which in May unveiled its IDEA concept series plug-in hybrid light commercial van ( earlier post ), will convert VW Transporter vans with the series hybrid Bright powertrain as a bridge between the concept and the production version of the IDEA. A VW Transporter van. Click to enlarge.

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Bright Automotive Convert Plug-in Transportation 210

Green Car Congress

JUNE 1, 2009

Bright Automotive has applied for $35 million in government grants to accelerate the production of its plug-in hybrid the IDEA ( earlier post ), and to deliver battery solutions to the industry through its engineering services arm. The company continues to work with the Department of Energy in support of its application.

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Bright Automotive Stimulus Package Grant Stimulus 150

Green Car Congress

OCTOBER 28, 2011

Bright Automotive, Inc. has entered into an agreement for AM General LLC to be Bright’s exclusive North American assembler for the Bright IDEA vehicle platform. AM General will build the Bright IDEA in its Commercial Assembly Plant in Mishawaka, Ind., under a contract assembly agreement.

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IDEA Bright Automotive Plug-in Plug 210

Revenge of the Electric Car

JANUARY 27, 2009

This new company, Bright Automotive , is founded by ex-GM EV1 people, and the super efficient Rocky Mountain Institute to make plug-in hybrids in Indiana. 195, Bright will be building cars that “do more with less&# , a philosophy MacCready was famous for (and the title of a wonderful biography on him). January 21, 2009.

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Plug-in Bright Automotive Plug Cars 124

All Cars Electric

OCTOBER 21, 2009

In response to owners of the IDEA PHEV commercial vehicle, Bright Automotive has upgraded the vehicle to deliver 40 miles of electric only range and almost 40 mpg in hybrid mode. As Bright Automotive said CEO John E.

IDEA 45

IDEA Bright Automotive MPG PHEV 45