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Lux Research: despite cheap oil, niche plug-in vehicle sales will be resilient; conventional hybrids to be hardest hit

Green Car Congress

The current plunge in oil prices will likely negatively affect plug-in and hybrid vehicle sales in the short term; automakers such as BMW are already warning of lower sales of plug-in vehicles given the market context. Anticipated price of oil and forecast plug-in sales. Source: Lux Research. Click to enlarge. Lux on the price of oil.

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Germany March 2021

EV Sales

Tesla Model 3 wins in March, but Volkswagen leads the way The German plugin market scored over 65,000 units last month, with both technologies rising fast, particularly plugin hybrids (+191% for BEVs and +278% YoY for PHEVs) , with last month plugin share ending at 23% (10% BEV), pulling slightly up the yearly tally, to 22% (9.9%

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Tesla Model Y also leads the German EV market

Push EVs

BEV grew share slightly, but PHEVs lost half their share YoY, due to recent policy changes. plugin hybrids (PHEVs). PHEVs — which lost the entire Umweltbonus incentive from January 1st — saw sales hit harder, thus the almost halving of share YoY. Germany’s plugin electric vehicles took 21.6% year on year. comprised 15.7%

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Tesla Model Y wins UK bestseller spot in March

Push EVs

BEVs saw fractional market share growth YoY, and a new volume record, whilst PHEVs saw a slight decline. plugin hybrids (PHEVs). PHEVs slackened, with just 11.8% BMW, however, slid from 3rd in Q4, to 6th in Q1. The UK saw plugin electric vehicles take 22.4% of the auto market in March, down from 22.7% year on year.

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China January 2021

EV Sales

Turning cheap city EVs into a profitable business has been a ellusive target for everyone in the EV business, but it seems SGMW is the only one close to get it. #2 Now i ain't sayin' it's a Tesla killa, but no one's messing with this fella. #4

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The Workplace Charging Challenge

Plugs and Cars

The electric Infiniti has been “postponed,” and BMW is entering the market with a car that doesn’t challenge Tesla. Workplace charging certainly isn’t a concern of Tesla S owners, but it should become the focus for getting drivers into EVs and PHEVs. Providing a conventional 120V outlet is cheap and familiar.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Perhaps the first electric sub-brand was BMW’s i series, which included the i3 hatchback and i8 plug-in hybrid sports coupe. BMW’s electric i sub-brand started with the quirky i3. Not easy or cheap, but it has worked so far. Create a New EV Company. Tesla is the poster child for this option, and so far, it’s working.

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