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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. Not an H or D in sight. Some people (by design) probably never knew it was a GM brand.

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Opinion: Debunking the mythsWhy fuel cell electric vehicles (FCEVs) are viable for the mass market

Green Car Congress

Despite the recent progress, a number of myths around the use, power efficiency and cost of fuel cells still exist. With global leading car OEMs such as Toyota, Honda, Hyundai all recently announcing their intentions to make their FCEVs available to the consumer, there is no doubt that the OEMs have done their homework.

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2025-2035: Rewriting The Automotive History

Get Electric Vehicle

According to the research, dropping battery prices will drive and accelerate this shift, allowing EVs to attain price parity with internal-combustion automobiles and market supremacy by 2035. Others have established firm deadlines for when internal-combustion engines will be phased out. Let’s answer that question now.

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Andy Grove: The U.S. must create an electric car industry - Apr. 17, 2009

Tony Karrer Delicious EVdriven

News | Markets | Technology | Personal Finance | Small Business | CNN.com RSS Newsletters Video Home Fortune 500 Technology Investing Management Rankings Andy Grove on battery power To wean itself from imported oil, the U.S. In a similar vein, batteries will be a competitive advantage for the auto-makers of the future.

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Chrysler's first electric car to be two-seat sports car - Apr. 15, 2009

Tony Karrer Delicious EVdriven

0:00 / 4:40 Battery power for Chrysler The Circuit will be a purely plug-in car - there will be no gas tank or gasoline engine at all - with an expected range of 150 to 200 miles on a full charge. A few electric cars added to the mix will really boost that average, making things easier on the gasoline-powered side of the ledger.

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Canoo Pickup, Kia EV6, Honda and Mini EV Plans: EV Week in Review – Mar 9-15

EV Adoption

The reveals of the Canoo pickup and Kia EV6 have heads turning and yet another automaker, BMW-owned Mini this time announced plans that it would only produce battery-electric vehicles from 2030. And EV straggler Honda shed a bit more light on its upcoming EVs built on GM’s Ultium battery and powertrain platform.

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Nissan’s Big Gamble

Revenge of the Electric Car

Some think Nissan is taking a gamble by rapidly moving into mass marketing of EVs, comparing the company’s approach to Toyota and Honda’s approach of “wait and see how the market materializes for EVs, then jump in.&# I think it’s Toyota and Honda that are doing the gambling. Analysts warn of hype.

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