Here’s how China’s BYD is working on its image problem
Baua Electric
FEBRUARY 1, 2024
The strategy is to help get German EV shoppers closer to the brand, raise brand awareness, and build sales of its affordable EVs in Europe’s largest automobile market. While BYD is targeting Germany, which has been among the global leaders in its transition to EVs, the country is expected to see a 14% drop in EV sales this year.
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