GM OnStar and RelayRides introduce peer-to-peer car sharing for GM vehicles
Green Car Congress
JULY 17, 2012
Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify less with the brand and. —Shelby Clark, RelayRides founder and Chief Community Officer. Challenges with access-based consumption. Fleura Bardhi (Northeastern University) and Giana M.
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