article thumbnail

Toyota’s advertisements force Hispanic constancy

Baua Electric

The automaker started operating with its Hispanic promoting company, Conill Promoting, in 1987 to create original connections with those consumers, stated Lisa Materazzo, staff vice chairman of Toyota advertising and marketing. The RAV4, Camry, Corolla, Highlander, Tacoma and Sienna minivan have been all Refuse.

article thumbnail

Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Miller of Synovate believes that in the US “ 20% of the people are willing to pay up to 10% of the vehicle’s purchase price more (i.e. Edwards and Miller both emphasized the importance of a buyer’s emotion in purchasing a vehicle. He shared research that “ People assume a quieter minivan is a safer minivan.

Market 170
article thumbnail

Chrysler Readying Roll-out of Pentastar V-6 Engine Across 13 Models; Average 7% Fuel Efficiency Improvement

Green Car Congress

Cost savings also are realized with purchasing efficiencies and a reduction in limited, high piece cost parts. Cast aluminum pistons with low friction rings are fitted to forged steel connecting rods. On Minivan models that were equipped with the 4.0-liter Bore and stroke measure 96mm by 83mm (respectively).

Chrysler 225
article thumbnail

Flash Drive: 2021 Volkswagen ID4 AWD

Clean Fleet Report

A big benefit are the three years of free fast charging with Electrify America, which is included in the purchase of either ID4 model. Both have a classic German design with sleek LED projector headlights located on the outer fender edges, which are connected by a LED light bar intersected by the lighted VW logo. by the IDBuzz minivan.

article thumbnail

2021 Jeep Wrangler 4xe: The legendary SUV brand’s first plug-in hybrid

Charged EVs

That’s not surprising—the Chrysler Pacifica Hybrid, the company’s only previous plug-in hybrid, is a well-executed PHEV with an EPA-rated 32 miles of usable electric range that retains all the virtues of the Pacifica minivan. The combination is connected to a transfer case that distributes power mechanically to all four wheels.

Jeep 110
article thumbnail

President Obama Announces 48 Projects to Receive $2.4B in Grants for Next-Generation of Batteries and Electric Vehicles; To be Combined with $2.4B in Industry Cost-Share

Green Car Congress

400 million in grants to purchase thousands of plug-in hybrid and all-electric vehicles for test demonstrations in several dozen locations; to deploy them and evaluate their performance; to install electric charging infrastructure; and to provide education and workforce training to support the transition to advanced electric transportation systems.

Grant 317