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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Miller of Synovate believes that in the US “ 20% of the people are willing to pay up to 10% of the vehicle’s purchase price more (i.e. Edwards and Miller both emphasized the importance of a buyer’s emotion in purchasing a vehicle. He shared research that “ People assume a quieter minivan is a safer minivan.

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President Obama Announces 48 Projects to Receive $2.4B in Grants for Next-Generation of Batteries and Electric Vehicles; To be Combined with $2.4B in Industry Cost-Share

Green Car Congress

Industry officials expect that this $2.4 billion in cost-share from the award winners, will result directly in the creation tens of thousands of manufacturing jobs in the US battery and auto industries. Develop, validate, and deploy 220 advanced plug-in hybrid electric pickups and minivans. Chrysler LLC. $70.

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