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Report: Honda planning to double hybrid sales in Japan to more than 20% next fiscal year

Green Car Congress

The Nikkei reports that Honda Motor Co. plans to have hybrids account for more than 20% of its Japanese sales next fiscal year, double fiscal 2010’s roughly 10%, citing the company’s sales plan. Honda forecasts overall domestic automobile sales to decline by 20,000 units on the year to 635,000 units in fiscal 2011.

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Honda Introducing BEV and PHEV to US and Japan in 2012; Demonstration Programs in US Begin This Year

Green Car Congress

Honda Motor Company will introduce a battery-electric vehicle (BEV) and a new plug-in hybrid vehicle (PHEV) to the US market in 2012, said President & CEO Takanobu Ito in his mid-year address in Tokyo, Japan. The City of Torrance will also receive a plug-in hybrid electric vehicle for evaluation by the end of 2010.

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Reported Sales of US Hybrids Up 48.6% in August; 3.07% Market Share

Green Car Congress

The month saw shifts in OEM hybrid market share, with Ford and Nissan making significant gains—especially Nissan, which saw its share of reported hybrid sales jump from 1.7% Honda picked up less than a percentage point (12.8% Reported US hybrid sales by month. The Civic Hybrid posted 717 units, down 77% from August 2008.

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Insight the top hybrid performer

Green Cars News

During its first month of sales, the Honda Insight has outsold its competitors in the hybrid market. Indeed Honda can boast some terrific sales success with the Civic Hybrid also selling 79 units during the month meaning total hybrid sales of 308 from the Honda family. The Insight 1.3-litre

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More information on hybrid sales slump

Green Cars News

Overall, reported sales of hybrids dropped 45.5 per cent year-on-year to 21,735 even though it incorporated a full month’s sales for new vehicles such as the Honda Insight, as well as the Ford Fusion and Mercury Milan Hybrids. Meanwhile, the Ford Escape and Mariner hybrids saw sales drop by 40.5

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Huge rise in hybrid sales during October

Green Cars News

However, with overall light duty vehicle sales remaining essentially flat over the month, there are clear signs that hybrid cars are developing into a more mainstream alternative. Here is how each of the major manufacturers faired: Ford: The company sold a total of 2,282 hybrid units during the month – an increase of 14.3

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Hybrid sales leap in the US

Green Cars News

General Motors: GM sold a total of 1,708 hybrids during the month – an increase of 4.8 Honda: The company sold a total of 4,943 hybrids during the month with 4,226 of these units being the new Honda Insight. The Civic Hybrid meanwhile sold 717 units, down 77 per cent compared to August 2008.

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