BMW is Willing to Pay to Attract Customers from Other EV Brands
The Truth About Cars
MARCH 6, 2024
Legacy automakers like Ford and General Motors are in the hunt, but so far, no one has been able to topple Tesla’s top spot. BMW is hoping to take some of the shine off of Tesla’s crown with a new incentive that gives buyers a $1,000 discount to buy one of its new EVs. Ford Mustang Mach-E and VW ID.4
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