KBB: Average new vehicle transaction price in US in December up 1.9% from November; EV ATP dropped 5.5% due to Tesla
Green Car Congress
JANUARY 12, 2023
Luxury brands Audi, BMW, Infiniti, Lexus, Lincoln, and Volvo showed the least price strength, selling 1% or more below MSRP in December. In December 2019, before the pandemic and when inventory was plentiful, the average incentive package was 10.9% over sticker price last month. Incentives increased in December 2022 to 2.7%
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