Ford focusing NA growth plans on “super segment”
Green Car Congress
MARCH 23, 2013
As recently as 2004, super segment sales were only 35% of the market. Ford expects more growth in the super segment, as baby boomers continue to downsize their vehicle purchases and first-time millennial buyers enter the market. From 2005 to 2012, Ford brand sales in the super segment were up 123%.
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