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BCG study finds conventional automotive technologies have high CO2 reduction potential at lower cost; stiff competition for electric cars

Green Car Congress

As a result, BCG concludes, the electric car faces stiff competition from ICEs (internal combustion engines) and, based solely on total cost of ownership (TCO) economics, will not be the preferred option for most consumers. BCG finds that ICE technologies can reduce CO 2 emissions up to 40% at a cost as low as $50 per percentage of reduction.

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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Strategic Vision shared data that only a small portion of consumers in the US are “ truly green ”, which means the customer is willing to pay significantly more for a green vehicle. Truly Green Consumers. Neither Miller nor Edwards expect the number of truly green consumers to skyrocket soon.

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