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BCG study finds conventional automotive technologies have high CO2 reduction potential at lower cost; stiff competition for electric cars

Green Car Congress

Assuming the China government remains committed to EVs, BCG expects that these vehicles will represent 7% of new vehicle sales in 2020, supported by car buyers’ enthusiasm for the technology and the country’s high gasoline taxes. Source: BCG. Click to enlarge.

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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Strategic Vision shared data that only a small portion of consumers in the US are “ truly green ”, which means the customer is willing to pay significantly more for a green vehicle. Truly Green Consumers. Even globally the number is relatively small: Region. United States. Western Europe.

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