Perspective: A View Into the New GM
Green Car Congress
AUGUST 30, 2009
One of the designers called Buick “ premium without being pretentious ” Buick appears to be targeting a Lexus like experience. Byran Nesbitt, Cadillac’s general manager, added that “ Dedicated resources, studio and engineering, allows us to nurture and build the brand identity. ”. Buick will focus on North America and China.
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