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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Battery-gasoline hybrids go back more than 20 years to the first Toyota Prius, but real mainstream battery-only electric EVs are only in their second decade. GM is bringing back the Hummer brand as an EV within the GMC brand. The Toyota Prius, a battery-gasoline hybrid, is a very famous and recognizable example of this approach.

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2021 US EV Sales Scoreboard: RAV4 Prime and Mustang Mach-E Are The Top-Selling Non-Tesla EVs

EV Adoption

What is a surprise to us, was the rebound in sales of the Prius Prime, which was up 128% YOY. And as you can see from the chart below, the the Prius is heading toward 60% of its sales being for the Prime PHEV version. 4 was only beginning to reach US dealers. 4 (16,742) BEVs. For the year the Mach-E outsold the ID.4

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Plug-In Prius Goes Up to 12 Miles on Electricity Only - AllCarsElectric.com

Tony Karrer Delicious EVdriven

The plug-in Prius is a separate model from the all new 2010 Prius Hybrid. The fleet models will be part of a test bed for Toyota and future development of the plug-in Prius may at some point lead to a consumer model. The plug-in Prius is expected to launch sometime in 2010.

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Cash for Clunkers Buoys US Auto Sales; Hybrid Sales Up 31.8% for Monthly New Vehicle Share of 3.55%

Green Car Congress

Hybrid gains were largely due to an increase in Prius sales (up 29.7% GM dealers delivered 189,443 total vehicles in July, a 19.4% GMC sales increased 8%, led by Sierra, Canyon and Yukon XL. Some highlights: The all-new redesigned Prius mid-size gas-electric hybrid posted best-ever July sales of 19,173 units, up 29.7%

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Price Parity is Not the Key to EV Adoption in the US

EV Adoption

And many higher end models from Tesla, Lucid, GMC, Rivian, and others will approach 400 or more miles. If you walk into an auto dealer (of virtually any brand) located outside of the West Coast, chances are good that there will be zero or perhaps only one EV model available from the brand(s) that dealer represents.

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Proposed Changes to the Federal EV Tax Credit Passed by the House of Representatives

EV Adoption

If a buyer chooses to convert the tax credit, the auto “dealer” would make a “payment to such taxpayer (whether in cash or in the form of a partial payment or down payment for the purchase of such vehicle) in an amount equal to the credit otherwise allowable to such taxpayer.” kWh battery.