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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

” Miller believes there are five trends defining the consumer experience, three of which apply directly to green technology: People today are over-stimulated with more information than we can possibly absorb. fuel tax); and there needs to be assurances regarding OEM viability—all of which may involve government action.

Market 170
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MIT Energy Initiative report on transforming the US transportation system by 2050 to address climate challenges

Green Car Congress

We should continue to adopt policies to reduce transportation energy demand and emissions, while using our evolving information base to assess and reassess which options have the greatest leverage. In the United States, LDVs alone currently account for 43% of petroleum demand and 23% of GHG emissions, when fuel production is considered.

MIT 150
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We Need More Than Just Electric Vehicles

Cars That Think

70 percent of lithium-ion batteries are produced in China, which derived 64 percent of its electricity from coal in 2020. In 2019, 63 percent of global electricity was produced from fossil-fuel sources, the exact nature of which varies substantially among regions. But coal use varies, even within China.