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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. I’ve always wondered how Harley would market its silent motorcycles.

Market 70
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Okaya launched Freedum electric scooter priced  at Rs 69,900

Electric Vehicles India

” The company plans to roll out 14 new products this financial year and a high-speed electric motorcycle and specialized B2B vehicles. The Okaya electric scooter will be available in four variants and offered in a multitude of colours-White, Red, Blue to Black, Green, Brown, and Beige.

Price 52
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Rajiv Bajaj's Chetak has a New Factory & Sad State of Auto Media

Plug In India

Dealers in Latin America, Europe and other locations are interested. Essentially Bajaj are artificially keeping Chetak production numbers low thus raising less awareness of EV’s so that he can delay the EV movement, which in turn ensures his ICE motorcycle business is not affected. So demand is not a problem.

Auto 98
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Power Electric Scooter Buyers Guide | Mid 2021

Plug In India

The local dealers have no idea. We expect a company like Ampere to be communicative and dealers to have information or be able to get information on something as was important as batteries. The company has been doing RnD for 4 and half years and have revealed two motorcycles and one electric scooter recently.

Power 72