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BMW-Sixt car-sharing JV DriveNow launches in London; 30 i3s coming in 2015

Green Car Congress

DECEMBER 5, 2014

DriveNow, the carsharing joint venture between the BMW Group and Sixt SE ( earlier post ), has launched its flexible carsharing service in London. Initially, 210 BMW 1 Series and MINI Countryman models will be available for spontaneous hire. DriveNow is a carsharing joint venture by BMW Group and Sixt SE.

London 210
London BMW 2015 San Francisco 210
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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

MAY 2, 2009

Edwards points out that attitudes like being green arise from values that are usually stable, internalized and emotionally charged and as a result they frequently stay constant over one’s lifetime. You can move from a BMW 3 series into a Prius and be proud. The role of emotion in buying cars. Not exactly a value proposition.

Market 170
Market Green Prius Re-Charge 170
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