Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Edwards points out that attitudes like being green arise from values that are usually stable, internalized and emotionally charged and as a result they frequently stay constant over one’s lifetime. You can move from a BMW 3 series into a Prius and be proud. The role of emotion in buying cars. Not exactly a value proposition.
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