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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

GM is bringing back the Hummer brand as an EV within the GMC brand. For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1. Perhaps the first electric sub-brand was BMW’s i series, which included the i3 hatchback and i8 plug-in hybrid sports coupe.

Market 69
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New EV electric car calendar

EV Central

Alfa Romeo Tonale – the Italian brand finally has a rechargeable car in its ranks in the form of the Tonale PHEV compact SUV. Aston Martin DBX PHEV and EV – electrified versions of AM’s first SUV on the cards. No surprises there are promises of big performance for a PHEV due late in 2022 or early 2023.

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Price Parity is Not the Key to EV Adoption in the US

EV Adoption

BMW, Mercedes, and Volkswagen have all not shipped certain electric models to the US and Toyota is shipping the majority of their RAV4 Prime PHEVs to Europe and Asia. The base version of the Kia Niro, for example, is a hybrid but it also comes in PHEV and BEV version. That would still leave eight automakers without an EV.

Price 87
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VW Joke, Kia EV6 Details – EV Week in Review: March 23-30

EV Adoption

4 that will be arriving at dealers soon. The Mini EV (no relation to the MINI brand owned by BMW) comes in two- and four-seater versions. The charging stations will have Level 2 chargers, but because the Wrangler 4xe PHEV has a small 17-kWh battery pack, it can fully charge in two hours with a Level 2 charger.

Kia 52
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Proposed Changes to the Federal EV Tax Credit Passed by the House of Representatives

EV Adoption

Probably the most needed and least controversial proposed change is the elimination of the phaseout of the tax cap that begins in the quarter after a manufacturer sells 200,000 BEVs or PHEVs in the US. But all of these PHEVs have batteries of around 9 kWh and so they could easily be upgraded to 10 kWh to qualify for the tax credit.