Ford plans affordable small electric pickup and SUV, starting around $25,000
Baua Electric
MARCH 18, 2024
Amid a flood of new competition, Ford is shifting plans to build more affordable electric vehicles. Ford’s CEO Jim Farley reiterated his concerns over the low-cost overseas rivals during a Wolfe Research conference last month. The American automaker’s leader admitted larger EVs, like the F-150 Lightning , are expensive to build.
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