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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

MAY 2, 2009

Miller of Synovate believes that in the US “ 20% of the people are willing to pay up to 10% of the vehicle’s purchase price more (i.e. Edwards and Miller both emphasized the importance of a buyer’s emotion in purchasing a vehicle. United States. Western Europe. The role of emotion in buying cars.

Market 170
Market Green Prius Re-Charge 170
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UC report to CalEPA outlines policy options to decarbonize California transportation by 2045

Green Car Congress

APRIL 22, 2021

This is because many of the external costs1 of transportation—such as congestion, pollution, and GHG emissions—are not paid for by the businesses or individuals that make key decisions, and because individuals and even many businesses do not make purchase decisions based on the total cost of ownership (TCO). Active transportation.

Transportation 186
Transportation California Davis Carbon 186
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