What Kind of Cars Do Women Actually Want?
The Truth About Cars
MARCH 14, 2024
Noticing a declining market share in the 1990s, Subaru elected to re-target the niche markets that offered it secure footing upon its regional launch. Subaru also didn’t turn away male customers, even courting them through its involvement with motorsport, with Subaru’s North American volumes absolutely exploding after the 1990s.
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