The Cheesy Charm of the Clapper
Cars That Think
DECEMBER 30, 2023
Pedott test-marketed the Great American Turn-On at People’s Drug in Washington, D.C. In the 1990s, he became known for his long-running legal battle against Universal Manufacturing Corp. Adman Joe Pedott had a genius for picking products that would sell. Then they approached Pedott to help market a gadget based on the switch.
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