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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Harley-Davidson Launches Stand-Alone Electric Bike Brand. Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. Five Ways To Market EVs.

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BrightDrop: GM’s silent push into electric commercial vehicles

Charged EVs

Upcoming electric passenger vehicles and light trucks from GM get most of the attention, but its new commercial EV brand is a quiet and very serious push too. Many US drivers now have a vague idea that General Motors is doing something with electric vehicles. The Task Force ultimately agreed.

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Perspective: A View Into the New GM

Green Car Congress

The Saturn version of the two-mode plug-in hybrid at the Milford Proving Grounds. Going forward, GM plans to spend proportionally less of its marketing budget on the corporate identity and more on the vehicle brands. The Cadillac Converj extended-range electric vehicle Concept uses the Voltec platform. by Bill Cooke.

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Plug-In Hybrids (or Plugin Hybrids)

Tony Karrer Delicious EVdriven

But when you do, your car essentially becomes an electric vehicle with a gas-tank backup. Lifetime service costs are lower for a vehicle that is mainly electric. Scientist have confirmed that unlike gasoline cars, plug-ins will get cleaner as they get older -- because our power grid is getting cleaner.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

GM has announced plans for public sales in 2010, and almost every carmaker now says it will sell PHEVs or highway-speed battery electric vehicles (BEVs) sometime after 2010. Shifted earlier focus to all-electric Focus in 2011 with Magna. Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

The Volt is, and always has been, more than than an electric car. GM will leapfrog Toyota and Honda by providing an electric car to the masses by the end of next year. Wired Home Subscribe Sections Cars 2.0 But it is a price that must be paid, and GM should be commended for remaining committed to the Volt. Thats short-sighted.

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