Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
He shared research that “ People assume a quieter minivan is a safer minivan. In the short term, he believes OEMs need to boost their warranty support for hybrids; there needs to be some kind of a floor on resale value and fuel pricing (i.e. How do you make a vehicle more quiet? Quietness is tied to larger engine size.
170 
Let's personalize your content