Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
He shared research that “ People assume a quieter minivan is a safer minivan. We’re not sure how much maintenance cost you are going to incur and quite frankly you many need to replace the battery pack after 3-4 years and it may cost between $3,000-$5,000. How do you make a vehicle more quiet?
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