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Ford Terminates Mercury Brand, Expands Lincoln Lineup with Focus on Fuel Efficiency

Green Car Congress

end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln brand. Of Ford Motor Company’s 16% market share in the US, Mercury accounts for 0.8

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XLIII)

The Truth About Cars

An intentional move on the company’s part, the plan was to catch a more elevated customer than those persuaded by the Fox body trio: Ford Thunderbird, Mercury Cougar, and Lincoln Mark VII. In 2003 the InTech appeared in its only SUV usage, as the motivator of the new and doomed Lincoln Aviator.

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UCS Hybrid ScoreCard Dings Automakers for Forced Features in Hybrid Offerings

Green Car Congress

Car buyers shouldn’t be forced to buy high-end bells and whistles when fuel economy and reducing emissions are their top priority. Size was not an issue, since UCS awarded high ratings to vehicles ranging from compact cars to luxury sedans to full-sized SUVs. Hybrids don’t have to be luxury vehicles.

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Details of Ford’s green car strategy

Green Cars News

US car maker Ford has some hard work ahead if it is to meet new CAFE regulations and still sell the SUVs and pick-up trucks that are so popular across its home country. The manufacturer has already added full hybrid versions of the Ford Fusion and Mercury Milan to its existing Ford Escape and Mercury Mariner hybrids.

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Who is winning the green car race? The Green Piece

Green Cars News

Ford: The bulk of Ford’s green efforts have centred on flex-fuel vehicles with E85 versions of the Focus and Mondeo among its most successful models. In 2005, it launched the Ford Escape Hybrid – the first hybrid electric SUV. When sales of the Civic Hybrid started to flag, Honda introduced the Insight Hybrid earlier this year.

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Ford Making Aggressive Push With EcoBoost and Technologies Such as Ti-VCT for Improved Fuel Economy; Roadmap for Future Generations of EcoBoost Highlights Role as Company Strategy as Well as Product

Green Car Congress

Ford views EcoBoost as a strategy as well as a product—one that will serve as a key element of Ford’s CO 2 and fuel economy product strategy—said Dan Kapp, Director, Ford Powertrain Research and Advanced Engineering, during a briefing on the company’s fuel economy strategies in Dearborn.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

However," he continued, "If carmakers decide not to take advantage of this offer, AFS Trinity intends to raise the funds to begin modifying existing hybrids or manufacture its own 150 mpg SUVs and, eventually, 250 mpg sedans. San Jose Mercury News ). Daimler/Mercedes Took over Daimler/Chrysler Sprinter PHEV program. Bloomberg News ).

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