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Ford Terminates Mercury Brand, Expands Lincoln Lineup with Focus on Fuel Efficiency

Green Car Congress

end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln brand. Of Ford Motor Company’s 16% market share in the US, Mercury accounts for 0.8

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Ford Augments MyFord Touch System to Coach Drivers on Fuel Economy Performance

Green Car Congress

MyFord Touch map-based navigation offers an Eco-Route option, which instantly calculates the most fuel-efficient route for the driver. Ford testing shows Eco-Route can help achieve fuel economy gains of up to 15%. Jennifer Brace-Mezigian, Ford user interface design engineer. Instant fuel economy reading from MyFord Touch.

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Ford Introduces 2011 Lincoln MKZ Hybrid; Projected 41 mpg City

Green Car Congress

The 2011 Lincoln MKZ Hybrid. Ford’s Lincoln brand revealed its first hybrid—the new mid-size 2011 Lincoln MKZ Hybrid—during the press preview to the New York International Auto Show. Lincoln’s premium hybrid is expected to deliver at least 41 mpg US (5.7 Lincoln MKZ Hybrid. Click to enlarge. Earlier post.)

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Ford Announces 2.0L EcoBoost Engine; First Production EcoBoost with TI-VCT

Green Car Congress

The first engine in the EcoBoost line, a 3.5L, V6 engine ( earlier post ), is being applied in the 2010 Ford Taurus SHO and Flex and Lincoln MKS and MKT. EcoBoost engine at the North American International Auto Show in Detroit in January, Ford had also shown a Lincoln C (C-size) concept car powered by a 1.6-liter, Earlier post.)

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Reported US Hybrid Sales Up 42% in December, Down 7.5% for CY 2009; New Vehicle Market Share of 2.8% for CY 2009

Green Car Congress

Top: Reported sales of US hybrids in 2009 resulted in a 2.8% Bottom left: relative new vehicle share of hybrid and non-hybrid vehicles. Bottom right: Unit sales of hybrid and non-hybrid vehicles. Monthly reported hybrid sales. Toyota reported December sales of sales of 17,964 hybrid vehicles, up 47.2%

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Ford Increasing Use of Renewable and Recyclable Materials in Vehicles

Green Car Congress

Ford Mustang, F-150, Focus, Flex, Escape, Expedition and Econoline as well as Mercury Mariner, Lincoln MKS and Navigator also use the sustainable material. Jerry Brown, Ford chief engineer of seat and restraint engineering. The latest example is the engine cam cover on the 3.0-liter liter Duratec engine.

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Details of Ford’s green car strategy

Green Cars News

Here is an outline of its plans through to the 2012 model year: Introduction of electric and hybrid vehicles: Ford hopes to introduce an electric Transit Connect Commercial Van in 2010; along with an electric Focus in 2011 and the next generation of full hybrid models by 2012.