article thumbnail

Ford Terminates Mercury Brand, Expands Lincoln Lineup with Focus on Fuel Efficiency

Green Car Congress

end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln brand. Of Ford Motor Company’s 16% market share in the US, Mercury accounts for 0.8

Mercury 218
article thumbnail

Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XLIII)

The Truth About Cars

An intentional move on the company’s part, the plan was to catch a more elevated customer than those persuaded by the Fox body trio: Ford Thunderbird, Mercury Cougar, and Lincoln Mark VII. In 2003 the InTech appeared in its only SUV usage, as the motivator of the new and doomed Lincoln Aviator.

Parts 98
article thumbnail

UCS Hybrid ScoreCard Dings Automakers for Forced Features in Hybrid Offerings

Green Car Congress

Car buyers shouldn’t be forced to buy high-end bells and whistles when fuel economy and reducing emissions are their top priority. Size was not an issue, since UCS awarded high ratings to vehicles ranging from compact cars to luxury sedans to full-sized SUVs. Hybrids don’t have to be luxury vehicles. The Prius scored a 9.8

LS 600H 236
article thumbnail

Ford to Invest Additional $450M in Michigan for Hybrid and Plug-in Vehicle Production; Battery System Design and Development to Be In-House Core Competency

Green Car Congress

from a large SUV factory to build the all-new Focus starting in 2010 and Focus Electric pure battery electric vehicle in 2011. Our industry is at the intersection of three critical global issues—the economy, energy and the environment. Bill Ford.

Michigan 252
article thumbnail

Details of Ford’s green car strategy

Green Cars News

US car maker Ford has some hard work ahead if it is to meet new CAFE regulations and still sell the SUVs and pick-up trucks that are so popular across its home country. The manufacturer has already added full hybrid versions of the Ford Fusion and Mercury Milan to its existing Ford Escape and Mercury Mariner hybrids.

article thumbnail

How to Get a Plug-In Hybrid

Tony Karrer Delicious EVdriven

Conversions are mostly for the Prius, with a few for the Ford Escape/Mercury Mariner hybrid SUVs. The easiest conversions are for 2004-2008 Prius (not 2001-2003 Prius) and the Ford Escape/Mercury Mariner Hybrid. They are early adopters, buying "Version 1.0" PHEVs with "Good Enough to Get Started" batteries.

Plug-in 41
article thumbnail

Who is winning the green car race? The Green Piece

Green Cars News

In 2005, it launched the Ford Escape Hybrid – the first hybrid electric SUV. In March 2009 however, its efforts really picked up pace as Ford launched to the US market the Ford Fusion Hybrid and the Milan Mercury Hybrid, both as 2010 models. The company has enjoyed a 73 per cent increase in hybrid sales this year (see article ).