article thumbnail

Has Mercedes-Benz Forgotten What Constitutes Luxury?

The Truth About Cars

Benz has everything riding on the new MBUX system being a winner and wants it to dazzle people so they don't question some of its more insidious aspects or why it the company keeps downsizing engines. We’ll gain a better understanding of the interface when CES (formerly the Consumer Electronics Show) kicks off in Las Vegas next month.

Mercedes 111
article thumbnail

Ricardo launches pre-production prototype of high-speed flywheel energy storage for off-road equipment

Green Car Congress

Ricardo will introduce TorqStor—the latest generation of Ricardo’s high speed flywheel energy storage technology—at the CONEXPO 2014 show in Las Vegas as a pre-production prototype for OEM product integration. Click to enlarge.

article thumbnail

Toyota continues prepare the market for fuel cell vehicle in 2015

Green Car Congress

Showcased at the Consumer Electronics Show in January in Las Vegas ( earlier post ), the FCV Concept, which presages the introduction of the series-production vehicle, made its European debut at the 2014 Geneva Motor Show. The output power is more than 100kW, despite significant unit downsizing. Toyota’s view of hydrogen.

2015 274
article thumbnail

A Dumbed Down Copenhagen For the Age of Stupid. It’s Time to Reach & Teach, Tell & Sell

Creative Greenius

And the way we need to market and sell that brand is the same way successful politicians like Barack Obama sell themselves, the same way Guitar Hero, Lipator, iPods, Starbucks, Coca-Cola and Las Vegas make their brands impossible to ignore powerhouses.