Perspective: A View Into the New GM
Green Car Congress
AUGUST 30, 2009
Going forward, GM plans to spend proportionally less of its marketing budget on the corporate identity and more on the vehicle brands. As part of the culling, GM has the option to re-badge vehicles from the non-core brands, such as the Pontiac G8, Opel Insignia and Saturn Vue. Homogeneous Charge Compression Ignition (HCCI).
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