Polestar’s plan to survive and thrive: How an idiosyncratic EV start-up will carve its place in the electric space
EV Central
MAY 17, 2024
If you want an idea of the challenges for new electric car brands in a fast-evolving market then Polestar is an interesting case study. Polestar is positioning itself as a maker of driver’s cars that also look good, with clean Swedish design influence and the latest connected technology. But at least the brand is aiming high.
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