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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. I’ve always wondered how Harley would market its silent motorcycles.

Market 70
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Okaya launched Freedum electric scooter priced  at Rs 69,900

Electric Vehicles India

Okaya Power Group Managing Director Anil Gupta said, “Electric is the future and we find ourselves best placed to offer a high-quality, value for money proposition to every Indian. Owing to our allied business interests, it is only natural for us to have an advantage in the market space.”

Price 52
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Rajiv Bajaj's Chetak has a New Factory & Sad State of Auto Media

Plug In India

acre land, the 5-lakh annual capacity two-wheeler production plant is aimed at catering to both domestic and export markets. Dealers in Latin America, Europe and other locations are interested. In other words Bajaj wants to ensure that 90% of the vehicles they sell will be oil guzzling, air polluting, noisy ICE motorcycles.

Auto 98
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Power Electric Scooter Buyers Guide | Mid 2021

Plug In India

The local dealers have no idea. We expect a company like Ampere to be communicative and dealers to have information or be able to get information on something as was important as batteries. Hero Electric has dealers all over India. Many scooter companies provide a cheap GPS tracker and call themselves a connected scooter.

Power 72