Accenture Study Finds Consumers Will Require More Than Fuel Savings From Hybrid and Electric Vehicles; Cost, Vehicle Dynamics, In-Vehicle Services
Green Car Congress
MARCH 8, 2010
Just 36% of respondents cited higher fuel prices as a reason to buy. Accenture’s survey showed that six out of 10 consumers are more likely to buy a hybrid or electric vehicle only when it is superior to gasoline-only models in every way. Most of these (80%) are more likely to buy hybrids than all-electric vehicles.
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