Remove Affordable Remove Dealers Remove F-150 Remove Industry
article thumbnail

Ford unveils F-150 Lightning electric pickup; starting at $39,974; arriving in 2022

Green Car Congress

Ford unveiled the F-150 Lightning battery-electric pickup. F-150 Lightning offers a standard-range battery targeting 230 miles of EPA-estimated range and an extended-range battery targeting 300 miles of EPA-estimated range. 2022 Ford F-150 Lightning Platinum, Lariat, XLT. America’s No.

F-150 526
article thumbnail

Ford permits dealers to list EVs below MSRP

Teslarati

Ford is finally permitting car dealers to list electric vehicles (EVs) below MSRP (manufacturer’s suggested retail price. The legacy automaker sent a bulletin to dealers, allowing them to advertise EVs below MSRP. Ford also told dealers they no longer require compliance with its strict Minimum Allowable Advertised Price (MAAP).

Dealers 121
article thumbnail

Ford drastically cuts workforce at F-150 Lightning EV plant amid ‘much slower’ demand

Baua Electric

Ford is drastically cutting its workforce at the facility where the F-150 Lightning is built, with demand “much slower” than expected. Ford cutting F-150 Lightning workforce Ford initially announced the reduction in January, citing “slower than expected” demand. Smaller, more affordable ones will win in the long run.

F-150 52
article thumbnail

Ford Mustang Mach-E price cuts are proving affordable EVs are in demand

Baua Electric

A recent Cloud Theory report reveals that the price cuts are working as buyers look for more affordable EVs. 2023 Ford Mustang Mach-E (Source: Ford) The bad news Although the lower prices are working to move inventory, can Ford afford to keep prices lower? EV volume was up 20% last year, but it was mainly driven by the F-150 Lightning.

article thumbnail

Ford boasts over 167 percent growth in EV sales, announces Wal-Mart’s 1,100 E-Transit order

Teslarati

The growth is outpacing the industry average by almost four times, Ford said in its press release. The remaining sales can be attributed to the F-150 Lightning, whose Order Bank opened in January, finally allowing pre-orderers to finalize their trims and other options, and the E-Transit van. percent, with share up 5.0

Ford 124
article thumbnail

Ford to build new EV and battery plants in Tennessee & Kentucky; $11.4B total investment in two mega-sites; 129 GWh/year total

Green Car Congress

Ford Motor Company will build two new massive, environmentally and technologically advanced campuses in Tennessee and Kentucky that will produce the next generation of electric F-Series trucks and the batteries to power future electric Ford and Lincoln vehicles. —Jim Farley, Ford president and CEO. —Tennessee Gov.

Kentucky 397
article thumbnail

How to Get a Plug-In Hybrid

Tony Karrer Delicious EVdriven

Today youd do it to be one of the first to drive the worlds cleanest extended range vehicle; in the future, youll do it because its an obvious and affordable win! Drivers of converted cars have received high levels of cooperation from dealer service departments so far. Its goal is large-volume conversions at $10,000.

Plug-in 41