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EV ute overload: The electric pickups coming soon

EV Central

Tesla Cybertruck Tesla Cybertruck The top of the pile when it comes to attention, the Cybertruck just about broke the internet when Tesla design chief Franz von Holzhausen broke two of its windows during the global unveil late in 2019. Less expensive and powerful Hummers will launch later. We’re watching on with interest.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

GM is bringing back the Hummer brand as an EV within the GMC brand. GM, shifting focus to pure EVs, built the last Volt on February 19, 2019. Not easy or cheap, but it has worked so far. This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era.

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Proposed Changes to Federal EV Tax Credit – Part 3: MSRP Must Be Less Than $80,000

EV Adoption

If the regulation refers to vehicle “lines” — then as long as any version of a model, for example, Lucid Air, Tesla Model S, GMC Hummer EV, etc., The GMC Hummer EV is expected to launch by the end of 2021 with its Edition 1 variant at an estimated MSRP of $112,595.

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Opinion: The Tesla Cybertruck accelerated the Ford F-150 Lightning’s release, like it or not

Teslarati

In 2019, it appeared that the electric pickup market was destined to be yet another niche segment populated by expensive EVs that were out of reach for the conventional buyer. This noncommittal stance was prevalent for much of 2019. But something happened at the end of 2019. A different landscape. A watershed moment.

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