ASU research finds that Cash for Clunkers rebates were too high to prompt car upgrades
Green Car Congress
MARCH 25, 2019
Carey School of Business, and Chadwick Miller, who had been at ASU and is now an assistant professor at Washington State University. We defined brand-loyal consumers, and if you have a Ford and are buying another Ford, then you’re more likely to upgrade. Their paper is published in the Journal of Marketing. —Michael Wiles.
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