KBB: Average new vehicle transaction price in US in December up 1.9% from November; EV ATP dropped 5.5% due to Tesla
Green Car Congress
JANUARY 12, 2023
Luxury cars at all levels were selling below MSRP in December, along with luxury compact and sub-compact SUVs. Mercedes-Benz and Land Rover showed the most price strength in the luxury market, transacting between 2.6% Meanwhile, vans, minivans and full-size SUVs had the lowest incentives, all less than 1% of ATP.
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