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Toyota’s advertisements force Hispanic constancy

Baua Electric

And I’m personally excited by the fact that the Hispanic demographic skews younger because I think that brings some exciting opportunities and different ways to engage and connect with this population.” The RAV4, Camry, Corolla, Highlander, Tacoma and Sienna minivan have been all Refuse.

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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Edwards points out that attitudes like being green arise from values that are usually stable, internalized and emotionally charged and as a result they frequently stay constant over one’s lifetime. He shared research that “ People assume a quieter minivan is a safer minivan. The role of emotion in buying cars.

Market 170
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FCA unveils Chrysler Portal concept: next-gen family transportation for Millenials; electric, semi-autonomous, connected, flexible

Green Car Congress

FCA US has been studying the millennial generation for more than 20 years, using ethnographic research to gain insight into current and emerging wants and needs. Millennials are seeking practical and functional products that provide both capability and a sense of personal style. Millennials have become the largest demographic.

Chrysler 150